Young generations today prefer to eat ready-to-eat foods or fast-foods. That is why fast-foods are getting very popular since decades ago.Western countries have innovated countless fast-foods e.g Kentucky Fried Chicken (KFC), McDonalds, A n W etc. Our new generations have consumed these fast-foods and they like and crave them very much. Even if you ask them; how chicken looks like? They will point to chicken avaialble in KFCs like chicken wings, drumsticks whats not.
Back to agriculture,we should revolutionize our thinking to new products. For instance in jackfruits. How could we encourage the young ones to eat this messy fruits with latex and sticky gums? We could say to them that this fruit is nice, aromatic blah blah .. but it is bulky and difficult to open. And morever, consumed jackfruit is not easily to eat just like apple or oranges, it needs more than that.
Yes, jackfruits (JF) is not easy to eat.But, there are ways we could attract young generations to eat. Of course through innovations like minimally process or fresh cut . Make the product presentable, attractive, ready-to-eat, and clean. I am sure the younger generations will love to eat if they have tasted this fruits.
Here are some example how minimally process is done.
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| Phamplet showing minimally process jackfruit |
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| Minimally process JF are becoming popular, they can be air-flown to any destinations |
Good, Pertinent focus Dr Zainudin. The Minimal Processing technology of Jack fruit developed by your MARDI is really timely and laudable. Also, there have to campaigns to make consumers aware about the health benefits and nutritive values of Jack fruit through fairs, fests etc. My country, India, in our Kerala and Karnataka states have started conducting annual jack fests with the same motive. It is hightime we, the jack-lovers of the world should form a network and exchange information among us. We are ready to do so with Malaysian and any other Jackfruit activists.
ReplyDelete- Shree Padre,espadre@gmail.com, Editor, Adike Patrike(www.adikepatrike.com), India